Section 1What'sYourStory? That’s all that really matters --your story and howto make it memorable.Section 2Who's your audience?Internal? Externa l? Doubters or devotees? Messages can't be created in a vacuum. We target your specific audiences, with words and images that resonate and motivate.Section 3What do you want them to do?Cry? Laugh? Pick up the phone? Pick up the pace? Open their wallets or open their hearts? Join your company? Embrace change? Sponsor a child?? Adopt a pet? Buy your product? Volunteer or stand up and cheer?